E & Lbranding for lingerie company The design is based on the nature of lingerie, which is sensual and secretive. The design of the brand is handsome, slightly playful, and ultimately extremely feminine. The colors and tones are understated, and the work is evocative in its suggestion of a brief glimpse. The logo design is translated into packaging by having the dots turn into holes, which allow a peek at the contained items one isabout to receive.
